INFINITI Round By Round

March Madness is full of rivalries, Cinderella stories, and underdogs. But there's no greater opponent than cancer. To promote INFINITI's Round By Round Bracket, a bracket that donates a dollar to cancer research for every correct pick, we decided to tell real underdog stories from real survivors.

Social and Digital Videos

For social content, we decided to dive into the stories of the 2018 INFINITI Hardwood Heroes (a team of cancer survivors that play every year at the Final Four during March Madness).

In addition to the videos, we captured stills from their practice to use throughout all of the promotional material.

Agency: CP+B
Executive Creative Director: Adam Chasnow
Creative Director: Jason Pierce & Mart St. Amant
ACD: Brett Dixon & Bryan Denman
Sr. Art Director: Sean Wright
Production Company: Tool
Director: Floyd Russ
Editorial: Whitehouse Post
Editor: Charlie Harvey
Finishing: Company 3 & Method Studios
Sound: Lime

Music: Future Sound