For Fans Of The Fine Life
As fans of the fine life, Corona brought world of sports to the beach.
Outside of TV, we also brought the beach to our social channels. We even brought a JumBOATron to shore.
The Official Cerveza of the MLB
To help launch the official partnership between the MLB and Corona, we had Latin Grammy Nominee Sech recreate the baseball classic "Take Me Out To The Ball Game" in Spanish. The song was released on Spotify and played throughout select stadiums during the 7th inning stretch.
Agency: MullenLowe
ECD: Carlos Alija + Laura Sampedro
Creative Directors: Ross Cavin and Chris Adams
Associate Creative Director: Sean Wright
Sr. Copywriter: Josiah Hoeflinger
Production Company: Gifted Youth
Director: Jake Szymanski