The Best Avocados Have California In Them
Outspent 10-1 by Avocados From Mexico, how does a small California Avocado Commission compete for consumers attention? You show them that the best of California is inside every avocado. Literally. We took over the word avocados and turned the CA into iconic representations of our state, so consumers never forget California when they see avo-CA-dos.
VANS
We even got California locals Vans to get on board, with a shoe collaboration is in the works as well.
The Case Study
We wanted the artwork to be as diverse as California itself, so we incorporated a variety of art forms from CGI to claymation.
The merchandise even got a small nod on some local news.
Agency: MullenLowe
Chief Creative Officer: Mark Wenneker
ECD: Margaret Keene
Creative Directors: Patrick Simkins & Scott Model
ACD/Sr. Art Director: Sean Wright
Editorial: Yeti
Editor: Emile Doucette
Artists: ForReal, Arn0, HeadExplodie, Owen Gildersleeve, Jethro Haynes, Jill Dehaan, Love Is Wise