The Best Avocados Have California In Them

We wanted people to think California when they buying avocados, so we turned the CA in avo-CA-dos into iconic representations of California.

Shepard Fairey's Studio Number One

We even worked with Shepard Fairey's Studio Number One to help us create a piece and a life size wall mural in Venice.

The Artwork

We needed all the artwork to be as flexible as possible for a variety of media, so each was animated and designed for a vertical and horizontal composition.

Merch Store

In addition to creating a new campaign, we also launched an online store for passionate California Avocado fans to rep their favorite fruit.

The merchandise even got a small nod on some local news.

Agency: MullenLowe
ECD: Carlos Alija + Laura Sampedro
Creative Director: Scott Model
ACD Art: Sean Wright
Editorial: Yeti
Editor: Jack Cearnal
Artists: Ginger Quintanilla, He She It They I, Jeff Nishinaka, Jenue, Jessica Dance, Jiaqi Wang, Studio No.1, Two Fresh, David Luciano, Benja Harney

Year 1 Artwork

Our current campaign built off the success of our original campaign that we launched a year prior. Below are some of the key pieces of artwork that were featured.

VANS

We even got California locals Vans to get on board, with a shoe collaboration is in the works as well.

The Artwork

We needed all the artwork to be as flexible as possible for a variety of media, so each was animated and designed for a vertical and horizontal composition.

Agency: MullenLowe
Chief Creative Officer: Mark Wenneker
ECD: Margaret Keene
Creative Directors: Patrick Simkins & Scott Model
ACD/Sr. Art Director: Sean Wright
Editorial: Yeti
Editor: Emile Doucette
Artists: ForReal, Arn0, HeadExplodie, Owen Gildersleeve, Jethro Haynes, Jill Dehaan, Love Is Wise

The Best Avocados Have California In Them

We wanted people to think California when they buying avocados, so we turned the CA in avo-CA-dos into iconic representations of California.

Shepard Fairey's Studio Number One

We even worked with Shepard Fairey's Studio Number One to help us create a piece and a life size wall mural in Venice.

The Artwork

We needed all the artwork to be as flexible as possible for a variety of media, so each was animated and designed for a vertical and horizontal composition.

Merch Store

In addition to creating a new campaign, we also launched an online store for passionate California Avocado fans to rep their favorite fruit.

The merchandise even got a small nod on some local news.

*Year 1 Artwork*

Our current campaign built off the success of our original campaign that we launched a year prior. Below are some of the key pieces of artwork that were featured.

VANS

We even got California locals Vans to get on board, with a shoe collaboration is in the works as well.

The Artwork

We needed all the artwork to be as flexible as possible for a variety of media, so each was animated and designed for a vertical and horizontal composition.

Year 1 Artwork