Grey Goose Altius

Grey Goose’s was launching Altius, which defined the flavor of "glacial smoothness." Grey Goose was hosting a launch party with DJ Idris Elba (yes, he's also a DJ) and wanted something more breakthrough. So we thought, if Altius is what glacially smooth tastes like, could Idris help us define what glacially smoothness sounds like? So Idris wrote us a custom track to sonically articulate the flavor of Grey Goose Altius.