La Vida Mas Fina
At the center of the Corona bottle it reads, "La Vida Mas Fina." Using a mixed media approach, we brought this philosophy to life with everything from Mas BBQ's to Mas Hangouts.
Agency: MullenLowe
ECD: Carlos Alija + Laura Sampedro
Creative Directors: Ross Cavin and Chris Adams
Associate Creative Director: Sean Wright
Sr. Copywriter: Josiah Hoeflinger
Production Company: Gifted Youth
Director: Jake Szymanski